Digital artistic creation

How has Digitalization impacted our Culture

Digitalization is profoundly changing our cultural experience, not only in terms production but also of sharing. Digitalization answer enlightened cultural policies, in order to grasp opportunities for individual and collective creativity . Many experts highlighted the importance of users’ individual and collective needs concerning digital media. What’s more, there is a necessity  for adequate conditions…

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How is GDPR shaping the future of Art

The General Data Protection Regulation (GDPR), effective from 25th May 2018, is a hot topic amongst businesses at present. It is most likely to going to affect the art market in ways we could not have imagined Artists and musicians who rely on email marketing to publicize their latest happenings have been feverishly informing subscribers that they are…

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TeamLab: Reinventing Art through Digital Means

Have you ever walked alongside a whale whose movements follow your every step? Do you know what it’s like to watch flowers tower 10 feet above your head? Japanese art and tech studio teamLab calls itself a collective that “explores a new relationship between humans and the world through art that transcends boundaries.” Known for…

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Independent labels: the “75e session” and its Dojo

Independent labels, the hidden strength of French rap   If I tell you Lomepal, Nekfeu, Sopico, Nepal, Sheldon, Vald and Dimeh, Caballero and Jean Jass… What words could possibly go throughyour mind? If not: diverse, surprising and talented. Independent labels and collectives have made the French music stage incredibly diverse and interesting.   The French rap…

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“Les Etoiles Vagabondes” : independance and authenticity

The authenticity we didn’t expect   That’s the positive aspect of digitalization that I like the most. And that’s precisely the one that I always want to bring front-stage: digital allows us to be authentic. Weird, right? Precisely the tools that allow us to lie, to fake, to hide the whole truth behind a chosen angle…

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How are the Art market and digitalisation related? What is their future?

Art market digitalisation  Rediscover the meaning of Art and its market. When was the last time you had the time to go to an art gallery? Sometimes you would like to go to an exhibition to just wander through the gallery, get inspired and enjoy the work. Other times, you could be tempted to purchase a piece…

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Digital Artists in today society, who are they and what is their job?

Digital Artists in today society, who are they and what is their job? Have you ever heard about “digital artists”? Does it make sense to you? Digital Artists were initially considered as people using technology in their work. However, using technology in our work is almost a requirement today so the definition has to be modified. Indeed, think…

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The brilliant marketing strategy of PNL

If you live in Paris, you probably saw it. March 22th, 2019, after an almost 2-years-long silence, the French rappers’ duo PNL came back with a new music video for their song “Au DD”. Three days after, among 20 millions of people had seen it. Some call it genius marketing strategy, some believe they just…

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From artists to influencers: the new leaders of branding

We knew this would happen, and today it is undeniable. Influencers is one of the new keys to an efficient branding, and to an effective social media strategy. Context is always extremely important in any kind of strategy. And you should take this sentence just as wide as it is. Truly, the concept of influencing…

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How did Instagram become a massive destruction weapon

Deserted beaches, colored streets, museums… There is no doubt that when it comes to finding the perfect picture, Instagram ruined the most beautiful wanders of our world. If you ever typed #travel on Instagram, you would know that millions of users share at each second their cliché pictures standing next Mona Lisa or walking on…